Every Moment Campaign

In my Advanced Graphic Design and Photography class, I created a poster campaign for RYL Tea, combining photography, editing, and design to capture the brand's rugged yet sophisticated identity. The campaign’s four posters seamlessly merge the adventurous spirit of the wild west with the modern elegance of RYL Tea. Featuring imagery of a white cowgirl boot and hat as consistent symbols, the campaign conveys themes of tradition, authenticity, and adventure. Each poster highlights the brand’s dedication to quality and refreshment, inviting consumers to embrace life’s moments and flavors with RYL Tea.