Every Moment Campaign

In my Advanced Graphic Design and Photography class, I created a poster campaign for RYL Tea, combining photography, editing, and design to capture the brand's rugged yet sophisticated identity. The campaign’s four posters seamlessly merge the adventurous spirit of the wild west with the modern elegance of RYL Tea. Featuring imagery of a white cowgirl boot and hat as consistent symbols, the campaign conveys themes of tradition, authenticity, and adventure. Each poster highlights the brand’s dedication to quality and refreshment, inviting consumers to embrace life’s moments and flavors with RYL Tea.

Year
2023

Client
Ryl Tea (Class Project)

Promotional image for Ryl tea featuring white boots, a red cup, and a hand pouring tea from a can on a red background.
Advertising poster featuring a cowboy boot in a bucket with Ryl tea cans and ice, accompanied by the text "Chill Every Moment, sip Ryl tea."
Promotional image of The Ryl Company green tea with a cowboy hat on the can, featuring text "Style Every Moment" and "sip Ryl tea" against a green background.
Pouring Ryl sweet tea into a red cup balanced on a white cowboy boot, with text reading "Seize Every Moment, sip Ryl tea."