PAWAIR

Brand Guidelines

In my Typography & Brand Design class, I developed Pawair, an airline concept dedicated to safe and comfortable pet travel. From naming and creating the tagline "No Paw Left Behind" to designing the logo and branding materials, I crafted a cohesive identity that reflects the fun and modern essence of the brand. This project showcased my ability to blend creativity and strategy, resulting in a unique solution tailored to a niche market need.

Year
2024

Client
Pawair (Class project)

Pawair brand logo with paw print and text "Brand Guidelines."
Table of Contents with sections: 1. About Pawair, 2. Logo System, 3. Color Palette, 4. Typography, 5. Patterns & Design, 6. Interior, 7. Photography, 8. Application.
Blue background with text 'About PawAir' and a paragraph explaining the company's mission to enable pet-friendly travel.
Text image with a message from Pawair about inclusive travel for families and pets.
Page with text about "Logo System 2.0" for Pawair, describing a dynamic and adaptable design.
Pawair logo design featuring the word 'PAWAIR' with a paw print replacing the letter 'A', displayed in different color variations using the Superpop typeface.
Two logo designs for "PAWAIR" featuring paw prints. The logo on the left has a light blue paw print with the text "NO PAW LEFT BEHIND" above and "PAWAIR" below, set against a beige background. The logo on the right has a green paw print with similar text, set against a dark blue background. Both use the Superpop typeface.
Pawair logo with "No Paw Left Behind" tagline and paw graphic, using Superpop font.
Logo system featuring a paw print design inspired by a dog paw and an airplane, shown in various color variations, including blue, green, and orange.
The image features a dark blue background with large light blue text reading "3.0" and smaller text "COLOR PALETTE." A block of text explains the color palette for "Pawair," highlighting the use of blue and yellow shades, which are visible to dogs, to build familiarity and trust, and ensure brand consistency.
Color palette with six sections displaying CMYK, RGB, and HEX values: light gray, beige, light lavender, lime green, sky blue, and dark navy.
Bright yellow background featuring bold text "4.0" in large font. The word "TYPOGRAPHY" is prominently displayed along with a paragraph describing the design approach for a brand called Pawair, highlighting modern, clean, and playful typography.
Typography sample showing two fonts. Primary font is 'Superpop' with uppercase, lowercase, and numbers. Secondary font is 'Rokkitt' also with uppercase, lowercase, and numbers. Both fonts displayed in blue and black.
Yellow background with bold white text "PATTERNS & DESIGN" and a large number "5.0". Below, there's descriptive text about Pawair patterns, highlighting their role in brand identity.
Graphic design featuring a blue paw print with a stylized airplane inside, accompanied by diagonal stripes in yellow and orange. Two circular logos with the text "No Paw Left Behind" surround a similar paw and airplane design.
Pattern of colorful paw prints in green, blue, and black on a white background.
Text about Pawair airplane interiors focusing on comfort for pets and owners, with pet-friendly materials and spacious seating.
Pet-friendly airplane interior with spacious seating for pets and owners, featuring dog beds, food bowls, and pet carriers. The design includes pet-themed pillows and ample legroom, highlighting comfort for animals during flights. Various pet accessories are displayed, emphasizing the cabin's tailored modifications for pet travel.
Design featuring the word 'PHOTOGRAPHY' in bold, with accompanying text discussing Pawair's pet-friendly travel experiences and advertising visuals.
A fluffy dog sitting in an open suitcase on a bed, alongside images of a person packing jeans and a dog holding a yellow arrivals sign.
A collage of images featuring a fluffy brown dog wearing a Hawaiian shirt and sunglasses at the beach. The dog is beside a person near the water and enjoying the sun on the sand.
Branded stationery set with "POWAIR" logo, including an envelope, letterhead, business card, pencils, and clips, all featuring paw print designs in various colors.
Image of dark blue background with large, lime green number "8.0" and the word "APPLICATION" in bold. Below, text describes Pawair application mockups aimed at enhancing travel experiences for pet owners and their pets, highlighting check-in kiosks and in-flight treats.
A side view of a yellow airplane with the word "POWER" painted in large blue letters on its side. The airplane has a distinctive tail design with small multicolored floral patterns. The text '08 / Applications' and 'Airplane' is at the top of the image.
Illustration of a flight attendant uniform with navy blue jacket, skirt, shoes, and hat, featuring light blue accents.
Airport check-in kiosk for "PawAir" featuring a screen with a logo of a paw and text "No Paw Left Behind." Offers multiple language options.
Airplane seat with headrest cover featuring paw print pattern, next to a window showing sky view.
Image of a paper cup and a mini pretzels snack pack, both with a blue paw print design, yellow stripes, and dark blue background.
Collection of social media posts featuring a fluffy brown dog, including beach photos, wearing sunglasses, and interacting with a person.
Airline boarding passes and a passport holder with an airplane symbol on a surface. The tickets are for a flight from JFK to MIA, under the name Max Rogers, with pet details included.
Paw Air first-time customer welcome package components, including a cardboard box with "No Paw Left Behind" text, pet passports, a collar with the Paw Air logo, a personalized duffle bag, and a leash with paw prints.
Airport check-in desks with POWAIR branding, showing signs for 'Priority Customer Assistance' and 'Economy Customer Assistance', and 'Baggage Drop' screens.
Round dog bed with multicolored paw print pattern and a cushion featuring a large green paw print.
Three pet bowls labeled "P-WAIR," one filled with brown dog treats and two with blue interiors.
Airport baggage claim area with a large billboard displaying an advertisement featuring a dog wearing sunglasses and a Hawaiian shirt with the text 'PawAir No Paw Left Behind.'"