In my Marketing Entrepreneurship class, I developed La Fête, a luxury champagne brand concept designed to capture the essence of celebration, elegance, and artistry. This project challenged me to think strategically and creatively, from brand positioning to visual identity. I created a complete business concept for La Fête, including the brand name, tagline, product offerings, and marketing strategy.

Inspired by the French word for "The Party," La Fête is tailored for life’s most memorable moments—whether it’s a milestone event, a fashion show, or an intimate gathering. The project included the design of high-end, limited-edition bottle collections, each crafted to reflect seasonal themes and timeless sophistication. Through this project, I demonstrated my ability to blend creativity with market strategy, identifying a niche within the luxury beverage industry and building a brand that resonates with modern consumers who value both quality and aesthetic.