The Dog Liberator Rebrand

In my Advanced Graphic Design class, I rebranded The Dog Liberator, a nonprofit dog shelter, by creating a comprehensive brand system that revitalized its identity. This project involved designing a new logo, developing a cohesive visual style, and crafting branding materials that better represented the organization’s mission to rescue and rehome dogs.

Year
2023

Client
The Dog Liberator (Class project)

Logo for "the dog liberator" featuring a stylized heart and infinity symbol in light blue, with the text in green, above the words "BRAND IDENTITY" on a light blue background, and a multicolored border.
Table of contents page with a decorative design, listing sections such as Brand Overview, Logo Usage, Type, Color & Patterns, Stationary System, and Promo & Merchandise.
Dog Liberator brand identity introduction page featuring mission statement and old logo, showcasing canine rescue commitment and contact information.
Logo design concept for 'The Dog Liberator', featuring a heart-shaped infinity symbol, green lowercase text, and a purple background with the words 'Loyal — Happy — Loving'. Descriptive text explains the elements and design choices.
Four logo variations for 'The Dog Liberator' featuring stylized heart and infinity symbols, in black and white, green, and pink color options. Preferred version is in green.
Various versions of "The Dog Liberator" logo, featuring a heart with an infinity symbol, in black, white, and color variations.
Examples of prohibited logo usage for 'the dog liberator' brand, including avoidance of rotation, recoloring, distortion, text movement, and improper positioning.
Logo of 'The Dog Liberator' with stylized text and a heart design, surrounded by floating letters 'e' on a yellow and white background.
Typography samples of Brevia font in different styles, including light, regular italic, medium, semibold italic, and extrablack, displayed on a blue and white background with decorative graphics in the bottom right corner.
Color palette with five shades: pink, yellow, green, blue, and purple. Each color includes CMYK, RGB, hex code, and Pantone information.
Illustration featuring two patterns; the top pattern is a repeating green floral motif, and the bottom pattern is a repeating motif of red and orange heart designs.
Business card design for The Dog Liberator, featuring green and cream colors with contact information for the founder.
Stack of business cards for 'The Dog Liberator' with green and white design, featuring contact details for Aubrey Ebert, founder.
Stationery system design for 'The Dog Liberator' featuring letterhead and envelope with contact information and logo.
A graphic design featuring a stationery system with a letterhead and envelope, both branded with 'the dog liberator' logo and contact information. The letterhead displays a Lorem Ipsum text block and sender's details.
Promotional display with sign and tote bag for "the dog liberator."
Promotional products including a beige hat and wristband with "the dog liberator" logo on a purple background.
Three promo T-shirts with "the dog liberator" branding. The first is beige with green text, the second is pink with white heart design, and the third is white with blue heart design.
"The Dog Liberator" logo with a pink heart symbol and colorful background.